Finally, The Truth About How You Should Be Drafting

Why Everything You Know About Cheat Sheets Is Wrong

Are you tired of the hype in the fantasy football industry?

Tired of everyone claiming their strategy, cheat sheet, player list, and analysis is different only to find it looks just like all the others? Well, I'm here to change that.

What I am about to show you is going to fundamentally change the way you think about fantasy football.

No hype. No gimmicks. No marketing tricks. This is not just a new angle to sell you the same old products. (Yes, I have products to show you, but you get the analysis first, no catch.)

Check out my truly unique (it's patented, after all) matrix cheat sheet - if you haven't seen it already - and then I'm going to teach you the right way to value players. You won't believe the results!

One of the keys to my patented, matrix cheat sheet is understanding true player value. The cheat sheet adjusts for the number of players you start at each position and the number of teams in your league. This makes a surprisingly big difference to your rankings.

Why?

Because the right way to value players is by looking at how much better they're projected to be than the average player at that position.

If your league starts 2 RBs that means the top 24 RBs are going to be starting each week. But, when drafting, you don't know who you'll be playing against each week.

So we have to assume that we’re playing against a team full of the average starters at each position. Some weeks we’ll be facing better players, some weeks worse… but over the 16-game season we’re, on average, playing against a team full of the average starters at each position.

Our goal, then, is to have more above-average players than our opponent has.

So, this means player value can be measured as how much better than average that player is…

Example:

In 2019, the top-12 RBs scored an average of 292 points.

Christian McCaffrey scored 469 points, 176 points more than average starting RB!

Meaning every week of the season, on average, Christian McCaffrey gave you an 11-point advantage over your opponent!

Here's what that looks like in comparison to other starting RBs.

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A big drop in player value after McCaffrey and we can see that the value at the end of the top 12 is already starting to drop off pretty significantly.

Let's look at WR.

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A big drop in player value after Thomas, but then things stay pretty level. We don't see the big value drop like we saw at RB, which brings us to our next point.

The closer the range of player scores (or projections) is the less valuable that position is! If you have the top WR and that WR scores 20 points per week, but receivers 2 through 12 also score 20 points per week, you've gained no advantage! The 12th WR is just as valuable as the 1st WR.

But if you have the top TE and that TE scores 20 points per week, and tight ends 2 through 12 only score 15 points per week, every week you're going to have a 5-point advantage over your opponent's TE.

In these two scenarios, that makes the number one TE far more valuable than the number one WR.

In fact, that would make WR the least valuable position in fantasy football.

It wouldn't even matter if the WRs scored 100 points each week - the closer the scoring range between the players is, the less valuable that position is. Contrarily, the higher a player scores in comparison to all other players at the position, the more valuable that player is.

This is why, in Rob Gronkowski's heyday, he was the most valuable fantasy football player in the league.

Obviously not all players are going to score the same as in the WR example, but remember this idea of weekly advantage as we talk more about the value over average concept.

So nothing earth shattering, yet. What does all this mean for our draft this year?

Let's look at the players who gave you the most weekly advantage in 2019.

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Right away, a few things jump out at me...

1) What are those kickers doing up there??

2) I can't believe the defenses were that high!

3) That's a lot of TEs near the top.

So what does all this mean for our draft strategy...

1) Get RBs early and often - I'd be fine going three in a row to start, and maybe even four in a row if there is still a good one available - but don't get a fourth one just to get one, we know the value drops off significantly.

2) Get a top-half TE - for so many of them to be in the top, that means TEs 7 through 12 were pretty bad... a top-half TE gives you a significant weekly advantage.

3) Get a top-three K much earlier than you're used to - separate analysis (not shown here) shows that the top three kickers are surprisingly predictable. I'd be fine filling out my starting RB, WR, TE, and Flex and then K (even before QB if good QBs are still left, which they will be).

4) Try to land a top defense - I say try to land, because defenses aren't as predictable as the top-three kickers. If you get a top one, they can give you a significant weekly advantage though! This year, for the first time, I would even recommend (if you want a true play-to-win move) drafting two top defenses. Drafting a second "upside" defense has a better chance at providing weekly value than a late-round WR (will just have to trust me on this one).

5) Wait on QB - even though we see QBs in the top value players above, you can get an acceptable QB later, but you can't get an acceptable RB later. After the top players, QB is like WR... the value levels off. There is another nuance in that there are 32 starting QBs in the league and only 12 need to be drafted in your league, meaning even if you wait until the 16th round you can get a starting NFL QB. (Don't wait that long, but you get the idea.)

So what might my draft look like this year...

1 - RB

2 - RB

3 - RB

4 - WR

5 - TE

6 - WR

7 - WR

8 - QB

9 - WR

10 - WR

11 - DEF

12 - K (Kicker is more worthy of the 11th rd pick than Defense, but we know the Defense run starts earlier so we can wait another round for K).

13 - DEF

14 - WR

15 - WR

16 - WR

Your final takeaway...

A fantasy point is a fantasy point is a fantasy point... whether that point comes from a kicker or a wide receiver or a tight end...

Remember our goal is to draft the players that give us the best chance to have a weekly advantage over our opponent, even if that advantage comes from the kicker position.

After seeing how much advantage kickers and defenses can give you... do you really think you need to draft your third backup wide receiver before getting your kicker?

You need to draft the best starting lineup you can!

Most championship teams only end up with about 50% of their original roster... don't sacrifice value at a starting position just to get a depth player that will be probably be dropped early in the season anyway. (Also not shown here, the myth of the late-round upside player... they're not nearly as prevalent as you've been led to believe.)

I hope I delivered on my promise to change the way you think about fantasy football, with no gimmicks, no marketing tricks, and no hype.

If you made it past all the people on Facebook saying they're not going to watch football this year, and you made it through all that analysis (boring!) I hope you'll stick around a bit longer so I can tell you how you can get more analysis like this, access to my patented, matrix cheat sheet, and much more.

I call it, the Fantasy Football Blueprint!

And inside, I am going to show you why your cheat sheet is wrong (and give you a better one) and I'm going to give you my time-tested strategies that you can use to draft a team that will make even the most-seasoned pro jealous!

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Here's What You'll Discover...

The shocking truth about when you really should be drafting defenses and kickers...

How to draft an extra player...

Why relative player value trumps all and how to determine this value...

How to exploit position runs so you don't end up with the worst players at every position...

Why you never need to mock draft again...

How to exploit the draft room rankings and tools...

Why you play the game...

And a whole ton more!

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What you won't find... you won't find page after page of player analysis. I won't fill you with information about backup offensive linemen or special teams coaching changes, just 60+ pages of myth-busting tips to ensure you literally have every trick in the book at your draft.

Why don't I cover this other stuff in the book - because it gets stale quickly (but the strategies can be used year after year) and because I've already baked all that player research into my cheat sheet, rankings, and projections. As player and team data changes, so do the cheat sheet, rankings, and projections.

Do you know your win rate and cash rate?

Normal expectation is that you'll win 8% of the time and cash about 25% of the time.

But guess what...

As you can see from my performance chart below, there are people like me out there who are winning at 20% rates and cashing at nearly 50%. For that to happen, that means some people are winning and cashing at even lower than expected rates! Is that you?

What if you could double or even triple the amount of money you win?

I can't guarantee you'll win - it still takes a lot of work on your part. But, I can (and do) guarantee that you'll learn something new and will have a much better chance of winning than you have today.

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Here's Everything You Get...

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The Complete Draft Blueprint

60+ pages of myth-busting tips to ensure you literally have every trick in the book at your draft. ($27 Value)

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The Auction Blueprint

Auctions bring a different level of complexity; get time-tested strategies and all the game theory tips you need to draft the most valuable roster you can. ($27 Value)

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Pre-Season Access to Members-Only Site

Standard and PPR rankings, auction values, player projections, IDP rankings, bye weeks, depth charts, schedules, injury reports, articles, news, and more. ($14 Value)

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News Aggregator

Tired of hearing about a hot free agent pickup only to find out someone else has already picked him up? My news aggregator will get you the news, leads, and stories you need to stay ahead of your league. ($9 Value)

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Strategy Q&A

Have a weird league setting? Or you want to see if you're crazy for considering player x in a certain round? You get direct access to me for quick and thorough answers to strategy questions like these.($24 Value)

My Patented Cheat Sheet FREE With Your Order!

Because you are a first-time customer, when you get the Blueprint today I'll give you access to my patented, matrix cheat sheet that is 2.5 times faster than traditional cheat sheets!

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Custom, Matrix Cheat Sheet

($19 Value)

Quickly customize to your league settings...

Easily switch from snake or auction draft...

Built in ADP data so you know who is being drafted above or below your ranking...

Innovative draft-pick overlays so you can easily plan for your next pick by looking at the player color indicators to see who is expected to be available...

Visible player tiers so you can quickly see where the player value drop-offs are...

Matrix format makes it 2.5 times faster to find players than traditional cheat sheets!

$120 Value

Get a Winning Team for just $27 today!

That's less than 50 cents a week!

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Limited Time Bonus Offer!

Purchase now and lock in these free gifts:

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In-Season Access to Members-Only Site

Playoffs?? Everything you need to go from your draft to the playoffs and on to the championship. Weekly rankings and projections, waiver support, inactives, weather, articles and strategy, and more. ($50 Value)

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Price-Lock Guarantee

Lock in your membership and you'll get access to all my future enhancements too! I've got a lot of neat stuff in the works and the price will only be going up. Lock it in today - no fine print, just today's price (annually) for as long as you're a subscriber. (Unlimited Value)

Why am I giving you this deal today?

I don't just want a customer this year, I want a customer for life. I'm confident you're going to absolutely crush your draft and will love the products so much that you won't hesitate to return year after year.

That's why I'm giving you everything described above, including my patented, matrix cheat sheet for less than 50 cents a week! That's just over $2 a month! You can't even get a soda and bag of chips out of the vending machine for that!

What else do you spend $2 a month on? Or even $2 a day? Do those things come with zero risk and have potential to help you double and even triple the amount of money you win? If so, I want one too!


My "Knowledge" Guarantee!

I know you are going to absolutely crush your draft with these tools! In fact, if you don't learn something new within 30 days, I'll send back every penny you paid...

AND you can keep the books, pre-season site access, and our patented, matrix cheat sheet.

It's a no-gimmick, risk-free deal... but you have to act now!

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Lifetime Access!

Want lifetime access to everything you purchased above? For just an extra $99 today I'll give you lifetime access! Why am I doing this? Think of it like Kickstarter for fantasy football... I have a lot of new features to build, new content to add, partnerships to create, etc. In exchange for your support in making these things happen, you get this unheard of deal... seriously, I don't think I've ever seen a lifetime offer in the fantasy football industry; in fact, some sites are more than $99 per year! The difference between this offer and a Kickstarter offer... you have a full suite of products available so even with no new features or products, it's already an incredible deal.


What's the risk to you? I could shut down the site tomorrow. Sure, that's a risk, but I've spent tens of thousands of dollars getting this site going... I don't plan to shut down anytime soon. So what does lifetime value mean to you... how long do you have to play to make this deal worth it? I don't know about you, but I plan to play fantasy football for at least another 20 years. Still unsure, just like the refund policy above, if you don't learn something new in 7 days, you get a full refund (including your lifetime purchase and you get to keep the products this year). 


Buy today, try tomorrow, win for life. 

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